We take immense pride in ensuring that every property on our books is presented in the best possible light. Our in-house media and publicity department specialises in both print and on-line media and produces up-to-date features and articles on a weekly basis. These include relevant property and investment news and comment as well as write-ups on specific properties, developments and performance statistics in selected areas of interest. Greeff features are published in daily and weekly newspapers, real-estate themed magazines, a variety of property websites as well as on social media platforms.
Greeff ensures its properties receive maximum exposure across a variety of newspapers, from nationally recognised publications to locally distributed, high-circulation community newspapers. Our in-house media and publicity specialist generates editorials showcasing Greeff’s mandated properties, and these are frequently published in a variety of print publications including The Weekend Argus, The Argus, Cape Times, JHB Star, KZN Tribune, Business Day, OUTLOOK - The Greeff Magazine and Christie’s International Real Estate Magazine.
Designed in house, Greeff Choices is our unique, multi-page, property marketing supplement. It’s free of charge with Friday editions of the Cape Times.
With a circulation of 35,396, the Cape Time has an average of 251 000 readers per issue.
Greeff’s in-house advertising team conceptualises, develops and designs each of our unique and eye-catching corporate adverts. Our ongoing and constantly changing campaigns serve to distinguish Greeff within the real estate market and have prompted responses such as:
“I can’t wait to see Greeff’s next ad!”
Greeff strives to ensure each and every inch of their specifically targeted areas is covered. Hand-delivered mailbox drops ensure reputable exposure to build top-of-mind brand awareness and establish client relationships for agents within communities.
The Greeff website, greeff.co.za, is a custom-built, one-of-a-kind, online property search site, with the user’s experience as its primary focus. The site has been constructed to ensure users are viewing properties within one click. With over 50 000 page views per month, greeff.co.za is rapidly becoming a leading portal for property information in South Africa.
Mobile traffic has grown exponentially over the past few years. With the development of smart phone technology, mobile phones have become the most immediate resource for information, making the initial process of buying or selling a property a race which can be won or lost in a matter of seconds. Greeff is staying well ahead of the game with a custom-built mobi site, which ensures buyers, through a simple navigational process, can view a property literally within seconds
Greeff’s pursuit of excellence extends to all our areas of operation, which is why we continue to build strong relationships with South Africa’s top award-winning digital agencies. With a specifically targeted and custom-crafted digital strategy, Greeff has ensured that all its properties have the greatest online visibility possible. Greeff as a boutique agency not only competes with, but outranks some of the largest online property portals in South Africa. (Google search results). Simply put, if a buyer is searching online, he will find your Greeff mandated property.
Each of our Greeff mandated properties is listed on every major property website in South Africa. This includes: Property 24, Private Property, IOL property and SAHT - SA Home Trader, to name a few. The fundamental premise being: the more lines you have in the water, the more fish you’ll land. If someone is looking for property, Greeff ensures yours is the one which will be found.
With the personal approach at the forefront of our operation, we at Greeff understand that people connect with people via social media, therefore we have ensured that the public can connect with us across all major social media platforms. We encourage you to visit our YouTube, Facebook, Twitter and Instagram accounts and see for yourself how and why Greeff Properties is quickly becoming one of the fastest growing estate agencies in South Africa.
Property portals that Greeff’s properties feature on
Over the years Greeff has continued to grow and evolve its online newsletter, currently received by 20 000 readers monthly. Through our data we understand what people want and expect from a property newsletter. With a strategically custom-created newsletter, users are able to view properties or engage with the Greeff brand via the simple-to-use tile icons.
DIGITAL MAGAZINE OUTLOOK
As the Greeff magazine “Outlook” is one of the fastest growing lifestyle magazines in the country, we have ensured readers can view the magazine at any time by downloading an online version of it. The digital magazine can be viewed on any mobile, tablet or device.
The interactive digital magazine is sent out to the Greeff’s extensive data base and is available to view online.
Frequency and Distribution
OUTLOOK – The Greeff Magazine, is published three times a year and hand delivered to 50 000 high LSM households across the Peninsula. The focus distribution areas include: The Southern Suburbs, False Bay, the Atlantic Seaboard and the City Bowl. OUTLOOK is also distributed to 5-star hotels and guesthouses in these areas as well as to attorneys, doctor’s rooms and selected spas. In addition to this 15 000 electronic versions of OUTLOOK are emailed by request to Greeff’s data base.
OUTLOOK– is also available in the exclusive hospitality lounges of ExecuJet. These are located at Lanseria and Cape Town International airports as well as in London, Zurich, Berlin, Melbourne, Dubai and Lagos.
The Greeff Magazine is written and edited by award winning journalist, Hedi Lampert Kemper.
OUTLOOK - The Greeff Magazine is ABC (AUDIT BUREAU OF CIRCULATIONS) registered.
Greeff runs a busy calendar of social events and sponsored days. From school events to art auctions and corporate golf days, Greeff continually strives to build the right relationships and grow its extensive network of associates and friends.
Show house days provide an essential marketing platform for any property. Greeff’s hand-picked agents excel at understanding what buyers expect, desire and seek when it comes to viewing property. With show day notifications, advertising and Greeff’s extensive database of buyers, agents ensure that show days are utilised to their full potential.
Greeff strives to “put the personal back into property”, and through shopping centre exhibitions we are able to walk our talk. Throughout the year at regular intervals, we take your property to the market place. Greeff’s Property Expos at Cavendish Square and Blue Route Mall combine elegance and advertising to create a unique customer experience. With over two million feet passing these exhibitions, Greeff ensures that the buying public is not only reminded of the Greeff brand, but given an opportunity to view properties on a large screen and to seek professional advice from a presiding qualified agent.
The Greeff Magazine is a portal to some of The Western Cape’s finest real estate and provides a showcase for brands which define excellence.
Previous and current advertisers include:
- Getaways/Hotels and Restaurants:
- Pepperclub Hotel & Spa
- Taj Cape Town
- Game Reserve
- The St Francis Health Centre and Spa
- Mount Nelson Hotel
- The Steenberg Hotel
- Bistro 1682
- Vineyard Hotel and Spa
- Silvertree Restaurant Kirstenbosch
- Twelve Apostles Hotel and Spa
- Freedom Hill Restaurant
- Groot Bos Private Nature Reserve
- Mount Camdeboo
- Bartholomeu’s Klip
- Erawan Thai Restaurant
- Knysna Lifestyle Estate
- Bartholomeu’s Klip
- Barristers Grill and Casa Labia
- Rock Sushi Thai
- Garden Centres and services:
- Starke Ayres
- The Rose Café
- Two Oceans
- Food and Beverages:
- Graham Beck wines
- Coee Capsules Direct
- Cavendish Square
- Blue Route Mall
- Vehicle Dealers:
- Auric Auto (BMW)
- Land Rover
- Smith Tabata Buchanan Boyes
- Better Bond
- Prime Property Finance
- Incompass Financial
- Currencies Direct
- Rodel Property Bridging Finance
- Quantec Capital Management
- MJ Flooring
- Cardinal Flooring
- Peter Melck Removals
- Air Conditioning:
- Samsung Airfreeze
- Beauty and Grooming:
- Chelsea Spa
- Constantia Skin Care and Day Spa
- Tosca Hair Salons
- Partners Hair Design
- Oculus IP
- GPS LOGBOOK
- Saatchi & Saatchi Synergise
- D6 School Communicator
- Design and Fine Art Photography:
- Salome Gunter Interiors
- Box Living
- Ken Gerhardt Photography
- Andre Kleynhans
- Interior Design
- Resort Malibu Lifestyle
- Gregory & Jones
- Bassa Aspinall
- OSS Oice Furniture
- Eagle Lighting
- Building Materials:
A digital version of The Greeff Magazine is available, and past issues can be accessed through our archives. The electronic version of the Greeff Magazine is also distributed to Greeff’s electronic database which currently tallies at around 12 000.